Learn How to Identify, Reframe, and Overcome the Beliefs Holding You Back

Overcoming Self-Limiting Beliefs: A Guide for Female Entrepreneurs

October 30, 20245 min read

It’s 3 a.m., and you’re lying awake, staring at the ceiling. The excitement you once felt about your business idea has given way to doubt: “What if I’m not good enough?” or “What if I fail?” These thoughts creep in at the most inconvenient times, convincing you that maybe you’re not ready or capable. If this sounds familiar, you’re not alone. Self-limiting beliefs are a common struggle, especially for female entrepreneurs.

I’ve been there, too. In fact, I almost didn’t start this business because I thought I had nothing worth sharing. Even though I had been supporting women in their journeys—completely for free—I questioned whether I was truly capable of making an impact on a larger scale.

It wasn’t until I opened up about these feelings in a Facebook group that something changed. The response from the women I had helped was overwhelming. They shared stories about how a session with me had helped them get over what was holding them back, given them the courage to take action, and go after what they truly wanted. They told me how the exercises I had suggested sparked "aha" moments, helping them build self-love and self-worth. And the most surprising part? They said they would happily pay for the support I was offering.

That was the push I needed to take the leap. It was a reminder that self-doubt is often just a sign that we’re about to do something brave.

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Common Self-Limiting Beliefs for Female Entrepreneurs

Women, in particular, often find themselves grappling with self-limiting beliefs. Societal expectations and traditional gender roles can make us more susceptible to doubting our abilities or feeling the need to “prove ourselves.” These beliefs can manifest in many ways—hesitating to ask for a raise, doubting your ability to lead a team, or second-guessing whether you’re worthy of your success.

Here are three common self-limiting beliefs that often hold female entrepreneurs back:

  1. 'I’m not experienced enough.'

    The thought that you lack the credentials or knowledge to succeed is a persistent one, especially in male-dominated industries. This belief can lead you to undervalue your skills and hesitate to pursue new opportunities.

  2. 'I’m afraid of being judged.'

    Many women feel the pressure to be “perfect” before putting themselves out there. This fear of judgment can keep you from sharing your ideas, launching products, or even speaking up in meetings.

  3. 'Success means working non-stop.'

    There’s often a belief that in order to be taken seriously or to achieve big goals, you must hustle non-stop, sacrificing everything else in your life. But this mindset can lead to burnout and actually hinder your growth.

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Strategies to Overcome These Beliefs

Self-limiting beliefs can be powerful, but they’re not permanent. Here are practical strategies you can start implementing today to challenge and overcome them:

  1. Journal Your Thoughts

    When a self-limiting belief pops up, write it down. Then, challenge it by asking yourself if it’s truly accurate or just a story you’re telling yourself. Replace that negative thought with a more empowering one. For example, turn 'I’m not experienced enough' into “I’m always learning and growing.”

  2. Set HEART Goals

    Instead of just setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound), incorporate HEART goals: Honest, Exciting, Aligned, Realistic, and Timely. Make sure your goals resonate with your values and excite you. This shift in goal-setting can motivate you more effectively and reduce the pressure to meet traditional expectations.

  3. Seek Mentorship and Build a Support Network

    Surround yourself with people who understand your journey. Find a mentor or accountability partner who can provide guidance and encouragement. It’s easier to stay motivated and challenge limiting beliefs when you’re not going through it alone.

  4. Practice Self-Compassion

    Be kind to yourself when self-limiting thoughts arise. Acknowledge the feeling, but don’t let it dictate your actions. Treat yourself with the same compassion you would offer a friend who is struggling.

Heart, love

The Power of Reframing

Reframing is the practice of taking a negative thought and finding a different, more empowering way to look at it. It’s not about ignoring reality but about changing the narrative you tell yourself.

For instance, change 'I don’t know enough' to 'I’m capable of learning what I need as I go.' Reframing helps you see the situation from a different perspective, allowing you to turn obstacles into opportunities for growth.

Example:

  • Original Belief: 'I’m afraid to speak up in meetings because I don’t want to sound unprepared.'

  • Empowering Reframe: 'I have valuable insights to share, and speaking up will help me grow and learn faster.'

By reframing your thoughts, you’re not only changing your mindset - you’re also changing the actions you take.

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Actionable Next Steps

To help you break down your own self-limiting beliefs, I’ve created a Worksheet: 'Overcome Limiting Beliefs' that you can download for free. It’s designed to guide you through identifying your beliefs, reframing them, and taking concrete action steps toward overcoming them.

Click here to download the worksheet and start turning your limiting beliefs into empowering beliefs today. Remember, small steps add up to big changes over time.

Conclusion

Mastering your mindset is a journey, not a destination. It’s about consistently challenging the beliefs that hold you back and replacing them with empowering thoughts that push you forward. Start small, but stay consistent. Every time you challenge a self-limiting belief, you take one step closer to becoming the fearless entrepreneur you’re meant to be.

You’ve already shown resilience by embarking on this entrepreneurial path. Now, let’s keep pushing forward - one belief at a time.

Heart, Love, My story

To your success, Emma xx


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Emma Turner-Icke

Business Coach and Mentor

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